this one acutally happened to my friend, in UK, as a buyer in art industry...
someday, in bookstore,
'do you have any wallpaper*?'
'wallpaper?!! the DIY store, down the street, should have some.'
'@#$%&'
p.s. those who are in design/art/architect/fashion and not mentioning publishing industry all know, wallpaper*, is a magazine, http://www.wallpaper.com/
love+S
