it is genius about design. it's everywhere in our daily life.
I remember first time falling in love with 'I'm not a paper cup' is when Taiwan mandates recycling like in Japan. everyone starts to bring her/his own shopping bags/cups/even chopsticks to shops, diners or cafes. and I love the look of 'I bought a cup of coffee from starbucks', which may sound silly[but actually later on lots of fashion designers go for the look, like D*Square]
it may sound vein but hey, I'm saving trees& $ every cup of coffee that I'm drinking. what can be more easily to participate 'save the planet' than this!
info:
'I'm not a plastic bag'--designed by Anya Hidmarch, UK born and Royal awarded designer
'I'm not a paper cup'-- from DCI
love+S