boring Logistic =>LOVE Logistic

in the marketing/advertising industry, I haven't seen westerner use "cute, little, warming 'heart'" elsewhere but in product design.  Compare with Japanese marketing, you'll see popping colors, cute characters everywhere, as long as the product or AD catches your eyes and pull out $ w/o conscious; which mean, they succeed its purpose. 

Till recently, I was watching UPS commercial[yes, I enjoying finding good ones/treasures which most people find the habit wasting time], 'we love logistic'.  who can be this genius to co-op the 'forbiden' heart-shape sign in this brilliant way.  it's nothing only catchy but welcoming for audience to accept its concept&value.

love+S