I met this brave young designer at Dwell Design exh. in LA convention center. Among all the loud marketers, advertisers, collectors..., her pieces simply spoke quietly like Monet's water Lilli pond, ease and pleasing to eyes. We talked about her background, design ideas, and where her inspiration came from, and soon I suggested her to go to one of the biggest design event in the world, the design exhibition in UK where lots of talent designers are discovered. And I'm glad she did. Now she's on the front page of ELLE UK decoration magazine which is the most prestige design publisher in the interior design, design, art industry. Bravo for her!
http://www.fleetobjects.com
Days ago, I had a conversation regarding how to manipulate the target market by educating them even under the presure of higher pricing strategy, with a sale manager from a popular Japanese bakery brand. He sounded very frustrated by thousands of data, and research he's been conducting, and still didn't see any significant improvement in sales. I told him what I see in one of his stores in Pasadena, CA, which target market doesn't seem fit into his research statistic. Immediately I realize it's the typical phenomenon between statistic and reality.
It's very like the product design which a designer has to step out his/her studio, and feel, smell, touch in order to know what people want or desire on daily basis, and then create a thoughtful product to improve people's life. Same as marketing strategy, stepping out the numbers, and walking into the crowd is the key to success.
I may have the eyes of design or a marketing expertise but mostly I love to walk into the market, talking to people, knowing what they want, need, and what they may desire in the future. Lastly, I hope my 'ignorant' advise find a peace in his mind.
love+S
