I have some friends in the art field who love to shop at Anthropology which gives me a whole new scope of looking at its business. When I first step into Anthropology, I discover a great harmony of mix and match of its interior design with fashion pieces, and I also discover some rarely find either vintage or furniture that can only be found in UK, where claims to be the most blooming business/ideas in design or art industry. The fact definitely makes my eyebrow raise, and its upcoming window/Internet campaign of bringing abstract into fashion simply brings the excitement to the next level. I mean, the idea of abstract is nothing new in fashion but in window display where usually creates an tangible experience more than just a few brush strokes. It is definitely something looking forward.
However, when I see the web version of its ad, shown above, I can't help asking myself, 'does it make me feel BUYING? Is it a perfect complement to the merchandise?' I certainly don't find the product is appealing when seeing its color slowly got eaten by the abstract behind, which makes me think if art is like a scary monster daring to catch people at museum or kids' projects, do they want it to run free on the daily basis?
On the other hand, if taking the most 'dripping lines' out, and keeping clean, selecting the garments with contrast/poping colors like tangerine or magenta, I will draw more attention to story that the brand is trying to tell and put money to the pieces.
Overall, today's market is certainly a competitve business and is very hard to cater the most of the market while trying to educate some moving up to the higher level. How to keep the balance between sales and visual communication is the key to success.
love+S
