love+S
Tuesday, February 28, 2012
Boat Ride
This is my 1st time to shoot pictures with Nordic style. Pale white wash, monochromatic, graphic, I think the subjects tell more stories than the colors themselves. The grids, from the boat, tools, ropes...etc, are simply beautiful. I hope you enjoy the boat ride with me, on photos.
Thursday, February 23, 2012
Congrate! Another Winning!
People around me always says 'Sylvia has the eyes of design.' And the moment I picked up Fleet Object, Alice's shell lamp, I know she's going to do something great.
I met this brave young designer at Dwell Design exh. in LA convention center. Among all the loud marketers, advertisers, collectors..., her pieces simply spoke quietly like Monet's water Lilli pond, ease and pleasing to eyes. We talked about her background, design ideas, and where her inspiration came from, and soon I suggested her to go to one of the biggest design event in the world, the design exhibition in UK where lots of talent designers are discovered. And I'm glad she did. Now she's on the front page of ELLE UK decoration magazine which is the most prestige design publisher in the interior design, design, art industry. Bravo for her!
http://www.fleetobjects.com
Days ago, I had a conversation regarding how to manipulate the target market by educating them even under the presure of higher pricing strategy, with a sale manager from a popular Japanese bakery brand. He sounded very frustrated by thousands of data, and research he's been conducting, and still didn't see any significant improvement in sales. I told him what I see in one of his stores in Pasadena, CA, which target market doesn't seem fit into his research statistic. Immediately I realize it's the typical phenomenon between statistic and reality.
It's very like the product design which a designer has to step out his/her studio, and feel, smell, touch in order to know what people want or desire on daily basis, and then create a thoughtful product to improve people's life. Same as marketing strategy, stepping out the numbers, and walking into the crowd is the key to success.
I may have the eyes of design or a marketing expertise but mostly I love to walk into the market, talking to people, knowing what they want, need, and what they may desire in the future. Lastly, I hope my 'ignorant' advise find a peace in his mind.
love+S
I met this brave young designer at Dwell Design exh. in LA convention center. Among all the loud marketers, advertisers, collectors..., her pieces simply spoke quietly like Monet's water Lilli pond, ease and pleasing to eyes. We talked about her background, design ideas, and where her inspiration came from, and soon I suggested her to go to one of the biggest design event in the world, the design exhibition in UK where lots of talent designers are discovered. And I'm glad she did. Now she's on the front page of ELLE UK decoration magazine which is the most prestige design publisher in the interior design, design, art industry. Bravo for her!
http://www.fleetobjects.com
Days ago, I had a conversation regarding how to manipulate the target market by educating them even under the presure of higher pricing strategy, with a sale manager from a popular Japanese bakery brand. He sounded very frustrated by thousands of data, and research he's been conducting, and still didn't see any significant improvement in sales. I told him what I see in one of his stores in Pasadena, CA, which target market doesn't seem fit into his research statistic. Immediately I realize it's the typical phenomenon between statistic and reality.
It's very like the product design which a designer has to step out his/her studio, and feel, smell, touch in order to know what people want or desire on daily basis, and then create a thoughtful product to improve people's life. Same as marketing strategy, stepping out the numbers, and walking into the crowd is the key to success.
I may have the eyes of design or a marketing expertise but mostly I love to walk into the market, talking to people, knowing what they want, need, and what they may desire in the future. Lastly, I hope my 'ignorant' advise find a peace in his mind.
love+S
Wednesday, February 15, 2012
Abstract in Life or Obstruct the Market
I love the ideas that nowadays different industries team up and spark with great collaborations or inspirations, such as Target with Jason Wu, H&M with Versace, Hello Kitty with Sephora, Intelligentsia with local artists or Anthropology with abstract.
I have some friends in the art field who love to shop at Anthropology which gives me a whole new scope of looking at its business. When I first step into Anthropology, I discover a great harmony of mix and match of its interior design with fashion pieces, and I also discover some rarely find either vintage or furniture that can only be found in UK, where claims to be the most blooming business/ideas in design or art industry. The fact definitely makes my eyebrow raise, and its upcoming window/Internet campaign of bringing abstract into fashion simply brings the excitement to the next level. I mean, the idea of abstract is nothing new in fashion but in window display where usually creates an tangible experience more than just a few brush strokes. It is definitely something looking forward.
However, when I see the web version of its ad, shown above, I can't help asking myself, 'does it make me feel BUYING? Is it a perfect complement to the merchandise?' I certainly don't find the product is appealing when seeing its color slowly got eaten by the abstract behind, which makes me think if art is like a scary monster daring to catch people at museum or kids' projects, do they want it to run free on the daily basis?
On the other hand, if taking the most 'dripping lines' out, and keeping clean, selecting the garments with contrast/poping colors like tangerine or magenta, I will draw more attention to story that the brand is trying to tell and put money to the pieces.
Overall, today's market is certainly a competitve business and is very hard to cater the most of the market while trying to educate some moving up to the higher level. How to keep the balance between sales and visual communication is the key to success.
love+S
I have some friends in the art field who love to shop at Anthropology which gives me a whole new scope of looking at its business. When I first step into Anthropology, I discover a great harmony of mix and match of its interior design with fashion pieces, and I also discover some rarely find either vintage or furniture that can only be found in UK, where claims to be the most blooming business/ideas in design or art industry. The fact definitely makes my eyebrow raise, and its upcoming window/Internet campaign of bringing abstract into fashion simply brings the excitement to the next level. I mean, the idea of abstract is nothing new in fashion but in window display where usually creates an tangible experience more than just a few brush strokes. It is definitely something looking forward.
However, when I see the web version of its ad, shown above, I can't help asking myself, 'does it make me feel BUYING? Is it a perfect complement to the merchandise?' I certainly don't find the product is appealing when seeing its color slowly got eaten by the abstract behind, which makes me think if art is like a scary monster daring to catch people at museum or kids' projects, do they want it to run free on the daily basis?
On the other hand, if taking the most 'dripping lines' out, and keeping clean, selecting the garments with contrast/poping colors like tangerine or magenta, I will draw more attention to story that the brand is trying to tell and put money to the pieces.
Overall, today's market is certainly a competitve business and is very hard to cater the most of the market while trying to educate some moving up to the higher level. How to keep the balance between sales and visual communication is the key to success.
love+S
Subscribe to:
Comments (Atom)