Tuesday, October 11, 2011

Back to the Start

My hubby showed me this ad several days ago, and keeps humming in my ears lately. So I can't wait to share with you. I love how harmony this whole ad  is. From the music to animation, not only it expresses the goal of this commercial  but also reflects the progress of the society, and the struggle and conflicts behind the technology in order to give audience a connection.  It's a great commercial which puts a lot of mind in it.


But, I can't help wonder, why McDonald corp. chooses Chipotle[one of its many brands] to clear all the 'big corporate' operation.   It doesn't fit to its target market!