Type Assignment-Type Poster Approach

I am inspired every time when listening to the song, Firefly, from Owl City.  This song has been spinning around my ears all the time since 2009 summer.  Doesn't it just make you happy when you hear it?  I took the lyric and design a poster for an outdoor concert in summer; which is, also is inspired by one of my retreat to Michigan.  It was a clear night, the stars shinning like diamonds over my head.  I haven't seen anything like it, and would like to bring the experience to the audience. 


Target market: 20-up, single and family, who appreciate nature with music and also those who have been disconnected from the source
Place: Bellaire, Michigan
Event: outdoor concert in night
Time: summer

I start with several different approach.  One with greens, and you're just kind of peeking through the sparkling sky.  For the top, I use more summery color compared with simple blue night color.

One with city lights reflects the beauty of the sky.  Falling stars design of lyric gives a good contrast.

   Colors I choose shades of purple, and purple with shades of blue give a calm rhythm vs city black and light pollution.

One with stars sort of falls from the sky and brings out the topic of the event.  I use shades of purple and blue which is very close to actual color of the nights in summer. 



Several attempts of laying out the titles...structures all may look simple but take me hours to play around the design.  Above is the 1st and 2nd attempts, and below is the rest.

love+S