I can never get bored of Japanese packaging. Usually it copes with product itself, and then packaging design around the concept, oh, and not mentioning a touch of pastel color with girly graphics. The truth is, the product may not be as 'magic' as its packaging but consumers are easily sold by the cover. no wonder 'Kawaii"(cute!) can be heard every where in Japan, marked the age from 5 to 100.
