As economy going nowhere, I see lots of companies tempting to jump into 'lower price' war in order to see a huge jump in sale$ but sacrifice the profit margin, and it's not necessary benefit the target market or even the brand image. Nevertheless, I rather sacrifice a bit money on the customers, especially VIPs, simply once a year, to make them feel special and keep coming back. Like a legendary British designer, Anya Hindmarch, recently launches 'Bespoke' personalized-service. The idea may be old but the execution is new. Any catalog companies in the states can do monogram for names but AH pushes even further. She said, you can 'write a note' on your purse' to declare your state. And who can do that in this state of economy? Certainly, it earns 'Iron Lady' attention, not mentioning, profit from film industry, media, magazine...truly a big PR winning, another way to get your company rolling without a cutting throat business like an old day Viking war.
love+S
