Monday, December 19, 2011

Package Design for Pet Grooming Product-Cont'd

So now the outer box is completed.  It is time for the merchandise inside.  I'd like to do something like an individual packed pet shampoo to convenience the busy lifestyle my target market has.  Additionally, I want to add a little spark to my merchandise as well so people will talk about it which is a good way to PR the brand. 

After all, I proudly introduce you,  the DRAIN DOLLY.



Package Design for Pet Grooming Product-Cont'd



I choose matte black with a bit texture to bring out the 'high-end' look, and try to keep it neutral, and simple so I can cover both female, and male market.  In the mean time, I try to collaborate Welsh Corgi into my design, in physical kind of way, eg: short-legs from Welsh Corgi(the bottom supports of the box design), or Corgi's round butt, and body ( the top opening, and the body of box design itself).  So visually, the design can bring the connections of Welsh Corgi together. 讓設計和視覺到位.

p.s. special thanks to Gary Wolin from McManus&Morgan, Inc., helping me out to understand papers, history, and how to manipulate the material so everything works together as a whole.  Also, the Pepin press, Structural Package Design.

Package Design for Pet Grooming Product-Cont'd

Some quick sketches...



Package Design for Pet Grooming Product-Cont'd

Before the design, see the inspiration.  I'd like to take some of the features of the famous British dog, Welsh Corgi into my design, big ears, short-legs, body shape...etc.

Package Design for Pet Grooming Product-Cont'd

Sovereign Pooch Brand Book: the inspirations, ideas, thoughts to direct the brand of Sovereign Pooch.  The setup for Sovereign Pooch brand book is 8 by 8, grey canvas cover to reflect the elegance of the brand(ref: demo at the left)























Package Design for Pet Grooming Product

The past few months I had been working on this project and I'm telling you it's not easy but I'm glad that I had my mentor, Scott Moss, principal graphic designer of Walt Disney Imagineering, to guide me.  And now I'd like to share with you the final.